3 May 2015

Customer Feedback: How To Get The Feedback That Matters ?!!!

In this article, you'll learn...
  • What customers actually give you and what they expect in return, their expectations?
  • In case of failing expectations, how can you know for sure, when, why, how exactly you failed by getting feedback that matter, in other words feedback from genuinely dissatisfied customer.
  • The article provides tips on how to make a feedback form that will weed out all customers except the genuinely dissatisfied customers consequently you will get the real feedback.
What if you get the real feedback, feedback that gives you real insights about your brand, product/service, insights that matters, insight that results in actionable measures that can make the real difference, what if you know exactly what it is that your customers don’t like, makes them angry, makes them dissatisfied.

22 Apr 2015

Warning: Sales Promotion Can Kill Your Business

Sales Promotion, a common marketing practice employed by business owners, managers with an aim to improve sales, clear out inventories, launch new product, tackle competitors, attract retailers or middlemen so to expand and develop business further etc.

Now one may wonder, "How on earth can it kill your business when what it does is, completely the opposite ?!!!" Well being a franchise manager, I came to know about a situation faced by another franchise manager, what transpired in that manager situation is a lesson that every marketing manager should remember.

sales promotion marketing

2 Mar 2015


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23 Feb 2015

Marketing: 30 Solid Facts & Actionable Insights On Sales

Sales are essential, vital part of any business, without it your business won’t survive and so every business search for new, different, effective ways to improve sales, this article won’t provide you methods on how to improve sales but instead will give you some really solid facts, actionable insights gathered from well reputed business, research journals, organizations from world around, to manage your business sales related activities efficiently & effectively.

These facts/insights are not like those “usual internet facts” rather these insights are backed up by solid objective verifiable researches conducted in the last 10 to 15 years, you can’t imagine how many research articles, business journals I went through to collect this stuff.

9 Feb 2015

Pre and Post Sale Marketing Objective for a Marketer?

pre post sales objective

When it comes to pre/post sale objectives; every Marketer must have one objective in mind and that is to minimize the following two things.

1.     Perceived Risk (Pre Sale Objective)
2.     Cognitive Dissonance (Post Sale Objective)

2 Feb 2015

Marketing: What Should Be The Primary Function Of A Manager ?

Marketing Manager Primary Function

Everything in an organization, enterprise, small business exists in two states.

Two States

1.      Actual State

2.      Ideal State

A Marketing Manager or any Manager for that matter primary duty/function is to move things from actual state to ideal state by conducting continuous feasible tweaks, improvements, enhancements in all activities that are part of his organization, department, team, job description.