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6 Oct 2015

Lead Generation Via Direct Mail Marketing: Ambiguous VS Unambiguous Email Subject line (advantages & disadvantages)

direct mail marketing ambiguous vs unambiguous email subject line

So you are planning to go for direct mail lead generation campaign, you have the lists but you are wondering about the email subject line, should it be clear or should it be ambiguous. 

You have two options when it comes to email subject lines

1. Ambiguous/Puzzling Subject Line (Option one) 
2. Unambiguous Subject Line (Option Two)

And here are some of the advantages and disadvantages of ambiguous and unambiguous subject lines that can make the email subject line selection job a bit easy for you (hopefully).

12 Sep 2015

Word of Mouth Marketing: 20 Shocking Facts about WOMM


Here are Twenty solid facts about Word of Mouth Marketing (WOMM) collected from well reputed research journals, research institutes/organizations, work done by Marketing Gurus; that can help you a lot in understanding its significance in present day market plus you can also apply insights gained from these facts, utilizing WOMM to the benefit of your business, brand.

You may like 13 Shocking Facts about Marketing that You must know!

According to numerous researches, significance and influence of WOMM on customers purchase intention, purchase decisions is well documented (1), objective, scientific thus neglecting its use in your business would be utter foolishness (if I may say).

Now before we get to the facts I think it’s reasonable to define WOMM, so here is one definition by Westbrook (1987) : ‘‘informal communication directed toward other consumers about the ownership, usage, or characteristics of particular goods and services and/or their sellers’’ (2)

Now if that one sounds too old to you or you need an easy one, then here is how  defines it : “An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service .” (3)
And here is eWOMM or electronic Word of Mouth Marketing definition: “any positive or negative statement made by potential, actual or former customers about a product or company, which is made available to a multitude of people and institutions via the internet” (4).

27 Aug 2015

Advertising & Celebrity Endorsement: Here is how You should select your Celebrity

Advertising celebrity endorsement choosing celebrity

In this article I will discuss
1. What essential factors you need to consider while selecting a celebrity for brand endorsement.
2. What you need to know about Marketing Experts when it comes to advertising (esp. using celebrity endorsement),
3. How can you make your Marketing Team more creative, more effective when it comes to differentiating in the ever increasing advertising clutter.

If what concluded by Morgan in his research paper is true “Marketing is all about advertising, nothing else” (1) then I would suggest, advertising is all about celebrity endorsements because “On global scale roughly one out of every five ads includes a celebrity, making endorsements a widely used and popular strategy among marketers to promote consumer products and services” (2).

Now if almost every enterprise, small medium business, organization around the world is utilizing celebrity endorsement as means to achieve its goals, it means one thing, it is working!.

20 Jun 2015

13 Shocking Facts About Marketing That You Must Know!

13 Shocking Facts about Marketing that you must know

Here are some really interesting facts about marketing.

Fact # One Highest Marketing Budget

Samsung had the largest marketing budget in history, whooping $14bn in 2013 (1). That number is equal to the total time elapsed since the big bang when Universe began to exist.

Highest Marketing Budget in History

3 Jun 2015

Three Major Competitors Types That Every Small Business Must Compete With!

This article covers all types of competitors that any small business must compete with in order to achieve its goals, objectives, to survive.

 In this article you will learn

  • Major types of competitors that any small business must compete with.
  • How to conduct target market research to identify the most elusive type of these competitors that is "Indirect Competitors".
  • How to deal effectively with all esp the most elusive type.

Usually, in most cases small business have far more competitors compared to large setups, according to a study each year over one million businesses start in U.S alone that excludes online start-ups (1). That means 116 each hour!

And out of those one million around 134,139 patents are issued roughly to the same number of businesses while the rest of the businesses are essentially “Me-Too’s Businesses” means businesses with same product/service, numbering around 866,000 businesses (2).

small business competitors types

And that means your business needs to compete with at least seventy more businesses each hour!

3 May 2015

Customer Feedback: How To Get The Feedback That Matters ?!!!

In this article, you'll learn...
  • What customers actually give you and what they expect in return, their expectations?
  • In case of failing expectations, how can you know for sure, when, why, how exactly you failed by getting feedback that matter, in other words feedback from genuinely dissatisfied customer.
  • The article provides tips on how to make a feedback form that will weed out all customers except the genuinely dissatisfied customers consequently you will get the real feedback.
What if you get the real feedback, feedback that gives you real insights about your brand, product/service, insights that matters, insight that results in actionable measures that can make the real difference, what if you know exactly what it is that your customers don’t like, makes them angry, makes them dissatisfied.