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19 Jan 2015

How To Identify Factors That Hinder Sales (A New Approach)

sales drop and theory of planned behavior

Why do you think why we say things like wish I could own a Porsche, I wish I could travel the world, I wish I could go to the moon…

Interestingly there is a theory that explains all of this and not just that, that theory also provides you an explanation that why such wishes, desires are not fulfilled (read full article to understand how this theory can help you in identifying factors that hinder sales).

Interesting Read How to sell the unsaleable Products ?!!!

That theory is called theory of planned behavior (TPB), the theory of planned behavior was proposed by Icek Ajzen in 1985 through his article "From intentions to actions: A theory of planned behavior (1).

28 Dec 2014

How To Conduct Feasibility Study Of Lead Generation Campaign

lead generation feasibility study

Most of the new things that we try to learn seem pretty complex, tough to learn in the beginning. And the same is true for conducting feasibility study of a given lead generation campaign (LGC) (via direct mail/email).

You may also like How to Generate Quality Leads

But trust me, in next thirty minutes you will learn it like Experts!, just you need to give it your full focus, attention.

Beside that it is imperative for you as a Small Business Owner, Marketing Strategist to learn it as it will surely help you to develop and deliver effective and efficient lead generation campaigns and isn’t that what you want ?

23 Dec 2014

25 Interesting Facts About Advertising In America

Interesting facts about advertising in america

Here are some interesting facts related to advertising in U.S., enjoy and share!

7 Dec 2014

Customers Complaints: Which Customers Complain the Most?

Customer complaints are part and parcel of any business, brand and thus it becomes imperative for you as a business owner, Manager to know more about it. 

Today’s article is going to explore customer complaints from a different angle, an angle that will help you understand what type of customers are more likely to complain, what type of customer won’t bother to complain or less likely to complain.

We can categorize such customers into following three categories

1.      Active Customers

2.      Expressive Customers

3.      Neither Active Nor Expressive Customers (NANEC)

24 Nov 2014

B2B Sales: Most Marketers Don’t Realize The Most From Sales

b2b sales most marketers don't realize the most from sales

Off course a successful deal results in sales, you make money, make your boss happy and next day it’s back to square one again, not because you failed but you are required to make some more money, to make your boss more happy and that goes on and on… right! (I mean “what a life!!!” ;p), that is not “the most”.

I am not saying that marketers are dumb or something, no, not at all, most of the time they just overlook, neglect, you know… I mean “yeah, good sales today, this week, this month, tomorrow gonna be great too... so let’s party” kind of attitude.

Trust me you can be more successful in “making things happen (as your boss says)” if you just put a little more effort in your work. And honestly it’s not too much, but the end result would be, almost every try you make will result in sales or in something way better than what you used to get prior to using this approach.

21 Nov 2014

Advertising: Celebrity VS Expert Endorsing, Which One is More Effective ?

advertising celebrity vs expert endorsing

According to a research, on average one out of every five advertisements in U.K and one out every four advertisements in U.S, includes a celebrity as an endorser. Not to mention that every fifth ad on global level features a celebrity (1) (honestly these “celebrity people” are making some really big money I am jealous! Don’t tell me you are not!!!).

Okay now let’s talk about effectiveness of these “celebrity people”, As you know the above research is specifically dealing with celebrity endorsing, so let me give you another reference that deals with both (celebrity & expert), according to another research, around 20% of television advertisements in the U.S  have some famous person as an endorser (2).