Customer complaints are part and parcel of any business, brand and thus it becomes imperative for you as a business owner, Manager to know more about it.
Today’s article is going to explore customer complaints from a different angle, an angle that will help you understand what type of customers are more likely to complain, what type of customer won’t bother to complain or less likely to complain.
We can categorize such customers into following three categories
1. Active Customers
2. Expressive Customers
3. Neither Active Nor Expressive Customers (NANEC)