Off course a successful deal results in sales, you make money, make your boss happy and next day it’s back to square one again, not because you failed but you are required to make some more money, to make your boss more happy and that goes on and on… right! (I mean “what a life!!!” ;p), that is not “the most”.
I am not saying that marketers are dumb or something, no, not at all, most of the time they just overlook, neglect, you know… I mean “yeah, good sales today, this week, this month, tomorrow gonna be great too... so let’s party” kind of attitude.
Trust me you can be more successful in “making things happen (as your boss says)” if you just put a little more effort in your work. And honestly it’s not too much, but the end result would be, almost every try you make will result in sales or in something way better than what you used to get prior to using this approach.