Thursday, 3 July 2014

What Else Matters Beside Customer Money ?!!!



Customer Data Collection

What else matters, some will suggest having an effective relationship, others will say positive customer feedback etc etc but in my opinion most important of all these things, that matters; is essential customer data or ECD.

By essential customer data I mean the data that helps you to effectively connect, contact, link with your potential/retained customers. Such customer data may include your customer name, email, contact number, mailing address, gender, age, birthday, items/services of interest (to customers).

Such data is essential in developing and maintaining effective relationship, getting positive customer feedback. In a nutshell such customer data is like a medium between your products/services and your potential/retained customers.

Wednesday, 25 June 2014

How To Sell the Unsaleable Products (A two step practical approach)



how to sell the unsaleable products/services

Two Steps:

   
1.       Identification

2.       Motivation


Yes! Just a two step approach! I am not kidding, you will surely like the approach and yes it works.

So let’s get to it!!

Monday, 16 June 2014

How to Convince a Potential Customer (Practical Approach)


Convincing potential customer
 
For the last five decades or so, marketing scholars and practitioners agreed that marketing represents customer focus of an organization (1). In other words the core focus of your organization/business marketing should be your customers.
And for that reason customer relationship management area has been developed into an area of major significance in the last 10 years or so (2).  Considering this, one can easily conclude that the main focus of present day marketing customer orientation.

Wednesday, 4 June 2014

Business Efficiency Through Effective Time Management (A Practical Approach)



business efficiency through effective time managment


We all are familiar with the phrase “Time is money” but most of us quite often do not find that “money” to which time is related. 

So todays post is about finding that money, I am going to give you guy’s practical and reasonable approach to time, how to utilize it in the best, effective and efficient way to achieve the maximum benefits.

Along with that I would give you guys a method on basis of which you can connect time to tasks, to processes, to daily activities of your business that would result in maximum utilization of time with maximum benefits for your business.

Wednesday, 14 May 2014

How To Set The Right Price To Achieve Effective Price Satisfaction

Right Price & Customer satisfaction

According to an extensive study, Managers consider pricing to be one of the most difficult marketing decisions (1) . And I would say it is not just one of the most difficult in marketing decisions but also it is one really essential element in customer acquisition and retention.

In other words pricing plays significant role in achieving customer satisfaction and loyalty (2).

And we all know, considering present day market complexity, change, immense increase in competition that resulted in increase in customer choice, homogeneity of brands etc, customer satisfaction and loyalty is not only essential to compete and survive but is the only way to lead and thrive.

Wednesday, 7 May 2014

Brand Ambassador Identification & Selection

brand ambassador identification and selection by Q score method

Today I am going to start a series of articles on identification and selection of brand ambassador where I will discuss various methods that are used in present day marketing arena to leverage secondary brand associations.

This article is dealing with the method of Q rating/score a common method used by marketers to identify and select the best brand ambassador to leverage the secondary associations of a brand.

Before getting into details, first let me give you some solid reasons as to why do we need Brand Ambassadors in the first place.

Friday, 28 March 2014

Customer Complaints Five Major Types That You Must Know!



In our last article Five Solid Reasons Why Customers Complaints Should Be Taken Seriously, we emphasized the importance of customer complaints and later on in that article I have also provided a practical approach on how to deal with customer complaints effectively.

Now today’s article is a further addition or in other words extension to that article and here I will explain the five major types, yes! the five major types of customer complaints (actually all types of customer complaints can be summed up in these five major categories) so once you learn about these five major types then I would recommend you to read the last article, that I mentioned above so that you may understand how to deal with these complaints effectively.

Monday, 24 March 2014

Four Key Sources Of Innovation For Your Business


sources of innovation

Innovation works, I don’t have to tell you that, everyone knows it, I mean look at Apple Inc, innovation has changed it from $2 billion company (1997) to $624 billion company in 2012. So what they have been doing all this time, in one word! “Innovation” , iphone, ipad, ipod etc.

Now this article is not going to count you just the sources of innovation but also would explain how you can coordinate these sources to get the right innovation, after all around 50% of the total new products are total failures and around 70% do not attain their sales goals (1).

And even a stronger case for innovation can be made for those businesses that deals in intangible value or services, how come ?!

Well as we all know services are intangible in nature and hence the competitive advantage achieved by a particular service can’t be guarded by patents and intellectual property rights etc therefore to maintain that particular competitive advantage it is imperative for the service provider to innovate continuously so to deliver better service quality compared to their competitors (2).