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7 Dec 2014

Customers Complaints: Which Customers Complain the Most?

Customer complaints are part and parcel of any business, brand and thus it becomes imperative for you as a business owner, Manager to know more about it. 

Today’s article is going to explore customer complaints from a different angle, an angle that will help you understand what type of customers are more likely to complain, what type of customer won’t bother to complain or less likely to complain.

We can categorize such customers into following three categories

1.      Active Customers

2.      Expressive Customers

3.      Neither Active Nor Expressive Customers (NANEC)

24 Nov 2014

B2B Sales: Most Marketers Don’t Realize The Most From Sales

b2b sales most marketers don't realize the most from sales

Off course a successful deal results in sales, you make money, make your boss happy and next day it’s back to square one again, not because you failed but you are required to make some more money, to make your boss more happy and that goes on and on… right! (I mean “what a life!!!” ;p), that is not “the most”.

I am not saying that marketers are dumb or something, no, not at all, most of the time they just overlook, neglect, you know… I mean “yeah, good sales today, this week, this month, tomorrow gonna be great too... so let’s party” kind of attitude.

Trust me you can be more successful in “making things happen (as your boss says)” if you just put a little more effort in your work. And honestly it’s not too much, but the end result would be, almost every try you make will result in sales or in something way better than what you used to get prior to using this approach.

21 Nov 2014

Advertising: Celebrity VS Expert Endorsing, Which One is More Effective ?

advertising celebrity vs expert endorsing

According to a research, on average one out of every five advertisements in U.K and one out every four advertisements in U.S, includes a celebrity as an endorser. Not to mention that every fifth ad on global level features a celebrity (1) (honestly these “celebrity people” are making some really big money I am jealous! Don’t tell me you are not!!!).

Okay now let’s talk about effectiveness of these “celebrity people”, As you know the above research is specifically dealing with celebrity endorsing, so let me give you another reference that deals with both (celebrity & expert), according to another research, around 20% of television advertisements in the U.S  have some famous person as an endorser (2).

18 Nov 2014

25 Surprising Statistics About American Customers

facts about american customer consumer

Here are some really interesting facts about American consumers/customers that I believe any small medium business owner would love to know!

13 Nov 2014

Target Market Research: Five Ways To Convince Customers To Take Part In Research

Target market research five ways to convice customers

So you are planning to conduct target market research to gain more insight, data, information to solve a particular problem, situation, to reorganize specific strategy or part of a specific strategy etc.

And for that you are required to have a huge sample so that you can make the most accurate conclusions. I mean when it comes to samples, the larger the sample the more reliable the results, right ?!

Fact: Companies across the globe invest about $33.5 billion in market research (1).

So here are five ways that you can use to convince greater number of prospects, customers to take part in research.

9 Nov 2014

21 Surprising Facts About Small Businesses in America

Small Business facts America

21 facts about small businesses that every entrepreneur, small business owner, investor in the U.S should know.

4 Nov 2014

Sales Lead: How Many Qualified Leads Are Enough?

Qualified sales leads

Well you would suggest, the maximum the better as

Maximum Qualified Leads = Maximum Sales = Maximum Profit

In my opinion, "no, not at all!!" and you ask "why ?!!!, what you mean ???"…

Well let me explain, bear with me!