7 Most Successful Businesses in Pakistan with great ROI

successful business in pakistan
Well, when it comes to successful business in Pakistan it all boils down to return on investment (ROI) for a given business plus market demand of what it provides as a business, what need, want it fulfills or solution it provides to a given situation.

If a business has great ROI along with great market demand then that business can be called a successful business.

Although great ROI and market demand alone doesn’t make a business successful rather you need to be really smart in daily affairs of your business, by that I mean you need to know how to do marketing, how to set sales commissions, sales targets for your sales team, how to do hiring, firing, training, how to look after financial side of your business etc.

Note: I am using ROI or Return On Investment in a kind of loose way, when I mention ROI, I mean net income for each rupee of total sales. For instance if I say such and such business has ROI between 40-60% then that would mean net income of 0.40 Pkr to 0.60 Pkr for each rupee of total sales in that particular business.

In a nutshell you need to be really hot in marketing, finance, human resource aspects of your business and not only that you really need to be efficiently & effectively creative in connecting all these aspects in a balanced way so to realize great ROI.

Karobaar koi bachoo ka khel nai he! (Business is not kids play!)
Naani yaad ajae gi … lohay k channay khany wali baat he…just kidding 😅

I am not here to scare you guys but to remind you that its not easy or else everyone would have been an Entrepreneur, khair, still there are ways to overcome these challenges, read this article I want to start business but… this article will help you in overcoming almost all of small business challenges, worries be it marketing side, HR side, finance or any other.

Before going for the 7 most successful businesses part, let me give you couple of more articles that will practically help you in launching your own business, right from your home, with almost no investment, here read Super Easy Way to Manufacture Small Products from Home. If you want to run a small business right from your home, garage just like Steve Jobs, Apple Inc founder did then read the above article.

The last article that I am about to share with you guys before going for the main theme of this article, will not only help you in understanding this current article that you are reading right now, by giving you detailed analysis on each business idea discussed here like ROI, sales force required, initial investment required, monthly required sales, monthly costs etc but will also help you in successfully launching, running each business idea discussed here.

Coming back to 7 most successful business in Pakistan, let’s get to it, aor time waste nai krna appka!

7 Most Successful Businesses in Pakistan

1.      Medicine Business

Because there are all types of food adulteration's (milawaat) going in Pakistan, chai me milawat, dhoodh me milawaat plus there are over 180 million people in Pakistan and almost every third or fourth guy has some kind of disease, illness, which means medicine has tremendous demand and ROI on medicine is around 15%-50% in retail, which means you earn (net income) 0.15 Pkr to 0.50 Pkr for each rupee of total sales; while in wholesale, distribution it varies between 3%-7%.

And in medicine manufacturing you can make anywhere from 30% to over 70%,  though that depends on many things like the type of medicine you produce, market demand, market competition, brand image in target client's, consumer minds, brand value, govt taxes etc.

Thus medicine business can be termed as the most successful, profitable business sector in Pakistan.

Even in a pandemic like corona virus its the best business, this also holds true for war situation, where medicine, food, grocery business remains as essential businesses while almost all other businesses don't make in the essential businesses.

2.      Cloth Business

Again 180 million people need clothing, roti kapra maakaan, you must have heard this political slogan… they really nailed it (kal bhi Bhutto zinda tha, ajj bhi mr 10% zinda hey ;d), plus retail cloth business has super ROI just like medicine although that doesn’t mean wholesale, distribution, manufacturing doesn’t offer anything.

ROI for retail, wholesale, distribution, manufacturing cloth business, varies between 5% -60%.

3.      Food Business

Yep, you heard it right, again 180 million people, they need to eat something daily because their survival depends on it and that’s why we have these awesome food streets from namak mandi of Peshawar to monal in Islamabad to food streets in Lahore and Karachi.
Pakistani waisay bhe khao peo geo type lug hain… ;)

ROI varies between 30%-70% for both small outlets like chai walas, burger walas plus larger ones like typical restaurants, savour foods etc.

At small outlets taste sells, at medium outlets quality food plus taste sells and at bigger outlets its all about bling bling, decoration of the outlet plus super cool customer service including quality plus taste.

4.      Property Business

Again 180 million will need a place to settle in, urban growth is another indicator that property sector is doing great in Pakistan, all these immense, huge housing schemes, townships, Bahria towns blah blah towns etc are all good indicators of that.

ROI varies between 25%-70% although remember that you have to wait for the right time to get huge ROI and also you need to consider money devaluation, inflation, economic growth of the region, taking political & security situation etc into the equation.

5.      Retail, Wholesale, Distribution Mix (Grocery)

From selling shampoos, bath soaps to cooking oils, vegetables, cigarettes in your outlet at bulk, retail price etc can also provide a good opportunity to have a stable and continuous source of income without much risk.

Again, take the basic needs of 180 million people into perspective, although you will not get all the 180 million coming to your outlet only but you can, well, gauge the demand of the items, services you should be offering at your retail store, general store etc.

Success in this business is almost entirely dependent on customer flow to the outlet, so make sure you launch such a business at some really hot place, the more customer flow, the more opportunities to sale consequently the more profit.

ROI varies between 10%-50%.

6.      Automobiles Business

People in Pakistan have been earning quite good in recent times, purchasing power has increased quite rapidly and so do the affordability of various “luxurious” items.

Once there was time when few or just couple of people used to have a car in the whole village or town (talking about 60’s,70’s,80’s) now you see 100’s in each small town or village.

ROI here varies between 10%-35%.

7.      Smart Phones Business

Although constant technological disruption or change makes it a lot hard for majority of people to get some real money out of this business sector but once you get your hand in the right spot you can really make some serious money in this sector.

Demand for smartphones is huge, ROI is quite healthy and sales are immense all you need is a right location, right investment, right time, right approach, right management to reap some serious ROI.

ROI here varies between 5%-30%.

Beside average life span of a smart phone is 4.7 years and there are around 4 caror smart phone users in Pakistan, using 3G/4G. So you can imagine the demand!

One more thing if you are wondering about what is the best business in Pakistan and why, like the best business out of all businesses in Pakistan then read this post What is the most successful business in Pakistan and why ?

Note: I have written many more articles on business ideas in Pakistan, some of those ideas are completely new, which means having very low competition and high demand in the market, thus making them the most lucrative businesses in Pakistan. To check those ideas out, click on this link: Business Ideas In Pakistan

That’s it, if you want more practical, actionable tips, suggestions, help on small business, startups, marketing, branding, financing your business, hiring firing procedures, policy etc if that is your goal, to learn practical stuff not just bookish theory blah blah then subscribe to this kick-ass website right now!

It takes just a second!

Yep just one little teeny-weeny second! 😉

Over to you guys!

About Publisher Arshad Amin

Certified SEO Professional, Small Business, Start-up, Marketing Expert with ton's of practical, actionable ideas, insights to share, Proud Founder and Owner of www.easymarketinga2z.com and www.topexpertsa2z.com


  1. Can you give me your number so I can contact you

  2. Hello,

    The above article is very informative. Really appreciate your effort in this regard. May I have you contact number or your email address, I need to discuss briefly about starting up new business. Thanks much and waiting for your prompt action.


    1. Hi there!

      Thanks for the compliment, you can get to me via either my email address or through contact form, all of which is available at my contact page.

    2. Hello there, How can I help you ? :-)

    3. Walaikumsalam... how can i help you ?

  3. Guide about bussiness with small investment

    1. Start any type of food business with low investment..

    2. Dear, Recently I have shared quite a numbe of low investment business ideas you can dig out this website further, let me give you one here though with profit margin between 200% to 5000% or 50 Times.

      This one is I personally believe a great very low investment business idea, like you can start it with as little as 20 thousand rupees of investment, check the following link out for more details.


      Hope this helps, thanks for stopping by :-)

    3. Aoa .
      I want to start my own business . Please help me.

    4. Ws, How can I help you dear..

  4. Replies
    1. I wana strat clothing bisnuss in Islamabad 03435177976 my contet

  5. Mr Arshed your artical and ideas are very nice.

    1. Aoa Mr arshsd
      Plz tell me how can I contact with u ..I need ur help .as I have very poor stitaution nd I want to start buiness with suitable amount but m confused . thank you

    2. Aoa Mr arshsd
      Plz tell me how can I contact with u ..I need ur help .as I have very poor stitaution nd I want to start buiness with suitable amount but m confused . thank you

    3. Hey there Anon, well there have been tons of low investment business ideas shared on this website and on youtube channel of this website (google Karobar Tips) where you can start with very little investment.

      Hope this helps, thanks for stopping by, have a great day :-)

  6. hi ,
    i need

    1- investor, who can invest Rs:10 Lacs and get minimum 25K to max 50K per month after period of 03 months from starting business. For period of minimum 01 year which can be extendable on mutual understanding.

    2- Partnership Investor: Invest Rs: 7 Lacs and I can invest 3 Lacs and make partnership deed on stamp paper for period of minimum 01 year which can be extendable on mutual understanding. I will provide 50% profit share on monthly basis after paying all expenses and 7 Lacs will be return after completion of partnership period.
    contect me on shami.khan2020@gmail.com

  7. i'm interested, call me 03455359885

  8. Anyone interested to open pharmacy, i have the license n will provide physical presence too.
    For further details 03315397895

  9. Nice article and ideas also....😊

  10. Arshad please contact me at tariqsalym@gmail.com

  11. I want to start a business but unable to start bcz don't know which business should I start
    Plz guide

    1. Well hello there, Please check out the following link, you will find tons of business ideas in the context of Pakistani market.

      Here is the link: Business Ideas Pakistan

      If you need more help, do let me know! :-)

  12. Very informative video.is IT business successful in Pakistan or not
    Tell me sir

    1. Dear, Yes IT business has potential in Pakistan but the thing is, you need to keep pace with changing tech environment, if you can successfully handle that aspect of IT, then yes, it will pay healthy dividends in the long run.

      Hope this helps!


  13. hello, i need investor for my business.contact me gmail

    1. Please contact me qaziasifhabib@gmail.com

  14. Hi

    Maa sha allah i hope your ideas are very usefull for many people who wants to start business. Please write something on jewelry and marble business


    1. JZK Mohsin, soon I will put up few articles on jewelry, marble business in pakistani market context, keep visting, thanks again for stopping by! :-)

  15. Can you tell me profit in stock marcket investment

    1. Sorry, I don't think I am capable enough to give you reasonable insight on this topic. :-)

  16. What about agriculture... Agriculture products..

  17. Thanks for sharing this amazing content. What is Franchise Business and how web can start this business. Please guide me about this term. I am really interested to start this business in Future.

    1. Dear Muzammil, Check out the site there had been shared detailed posts on query, use the search option with keywords, thanks.

  18. salam Arshad sahib i want to start distribution business kindly help me out give me your email ill contact you

    1. walaikumsalam, dear you can contact me here in comments, post your questions here or reach out to me via my contact form page/emaail: arshadaminkpk@gmail.com

  19. Assalamu Alykum Mr. Arshad,

    I am looking to start a business and while doing search came across your website and articles. First of all, thanks for writing those articles. They were very informative and helpful.
    What I was thinking is to start Pharmacy business (retail or wholesale) in Lahore. I am not expert in that field and planning to hire experts. If you have any details articles on starting this business, then please let me know.
    Thanks for your help in this regard

    1. Walaikum Salam Dear Mansoor Ahmad

      Thanks for your email and appreciating my work, that really helps! ☺

      Coming to your question about hiring experts, as per research, anyone that has spent 8 hours per day for at least 5 years on regular basis (except sundays, holidays) in any field becomes an expert in that field or niche, so for instance you want someone to help you out in setting up your business with having hands on knowledge, experience then all you need to do is to find people who have been running that kind of business for the last 5 years at minimum.

      I am sure you can find quite a lot of such people, once you find the one individual you think is honest, experienced, you can rely on, then make an offer of payment for providing his/her services, setting up your business, fulfilling all the requirements from A to Z.

      While hiring such individual, make sure you put everything up with him/her on stamp paper so that he/she is by law bound to fulfill the terms and conditions of agreement (regarding setting up a business, with all the requirements being fulfilled etc).

      Hope this helps ☺

      Arshad Amin


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